The time of "made in Africa" has come and TheNomad has given itself the mission to promote African handicrafts through products from all over the continent.
Living in Africa for 5 years, the idea of TheNomad finally came naturally. Our adventure started in East Africa with baskets from Tanzania, Kenya, Mozambique and Rwanda.
It was when I started to learn more about the work behind each basket in their creation and the beautiful colours and tradition surrounding these objects that I really understood that this was what I wanted to do.
Having lived in many countries around the world (Switzerland, USA, Ivory Coast, Spain and Tanzania), I became aware of the importance of local handicrafts for rural communities and how much we are no longer aware of this in industrialized countries where all products are mass-produced and mass-manufactured .
Being Swiss by birth and having worked in the Haute Horlegerie industry for almost 10 years, design and detail are key elements of my culture. This is perhaps why I am passionate about the skills of the weaving craftsmen with whom I now work.
TheNomad's mission is to support artisans and especially women in Africa. By working with cooperatives, we bring them economic self-sufficiency through fair and sustainable incomes.
We are committed to promoting their cultural traditions as well as their techniques by opening new markets for them around the world.
Behind every product there is a craftsman and a story, help us to share and celebrate it so that these ancestral techniques are not lost.
With more than 1000 baskets already purchased directly from local cooperatives, TheNomad is delighted to be able to open new markets for these artisans and to support their communities and families so that their work is widely recognized and they can easily provide their children with easy access to education and health care.
TheNomad is committed to working directly with local communities, avoiding the many middlemen in the chain who very often do everything possible to increase their margins by reducing the direct income of the artisans to a strict minimum.
TheNomad makes sure that it pays a fair price and negotiates directly with the cooperative. This ensures that this income is directly allocated to the needs and well-being of the artisans and their families.